Black Smoke is a fashion house founded by Audrey Jackson in honor of her son, Pop Smoke. Through an annual designer selection process, the brand curates unique collections that blend style, empowerment, and tribute. Pop Smoke’s legacy includes 2 Grammy nominations, 3 AMA nominations, and 5 Billboard Music Award wins. His voice lives on through the bold, evolving expression of Black Smoke.

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“Shukrani,” the Swahili word for gratitude, represents a new evolution in the Black Smoke narrative. Under the direction of Creative Director Javier Valencia, this year’s capsule collection captures the duality of Pop Smoke’s presence: bright ambition by day, fearless innovation by night.