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The brand proudly embraces the theme "Tribute," a heartfelt nod to the vibrant City of Brooklyn and, more specifically, to Canarsie, the neighborhood where Pop Smoke was born and raised.

Bashar “Pop Smoke” Jackson, an iconic figure in the music industry, left an indelible mark on the world with his unique sound and profound lyrics. The brand launch aims to honor his legacy and celebrate the community that shaped him. The theme "Tribute" reflects Pop Smoke's deep connection to Brooklyn, capturing the essence of the city and the spirit of Canarsie.

"We are excited to launch the Pop Smoke brand with a theme that pays homage to Brooklyn and Canarsie," said Audrey Jackson, Mah Smoke. "Bashar's roots in this community were integral to his music and his identity. Through this brand, we aim to celebrate his legacy and continue to inspire and uplift the community that he loved so dearly."